Philosophy

I AM LOVE

What if our true essence is Pure Love? What if the purpose of this earthly existence is to grow and learn how to come from this place of Love in all that we do? How we speak to ourselves, how we treat others, how we nourish our bodies, how mindful we are of our impact on the planet, how we do business and create product.

Our mantra is I AM LOVE, which is about coming from that place of Love in all the facets of our lives. How that manifests in our business is three parts. Do what is right for the Earth, People and Spirit. For the Earth we source the most sustainable fabrics we can. The textile industry is the second largest contributor to toxic waste on our planet. For the People, we employ ethical manufacturing whether that be locally in Vancouver or in a Fair Trade factory in a developing country. There are currently an estimated 35 million slaves in the world; men, women and children. The garment industry has relied heavily on forced labour and no longer is it okay for someone to suffer so that we can have the luxuries we’ve become accustomed to. For Spirit, we put a label in each piece of clothing that says I AM LOVE. This acts as a reminder to come from this place in your own life. How you speak to yourself as you are getting dressed in the morning, how you treat loved ones and strangers, how your choices impact the planet and how mindful you are as you go about your day so that you become an agent of Love too. As we journey through life it is important to stay connected to your Spirit. Do not lose this connection as you strive for happiness, success or even to be more mindful.

We don’t promise to be perfect, we promise to do the best that we can with the available resources and technology. We feel you should make the same promise to yourself. Just do the best you can, that’s all that you can do.

Want more details?

Sourcing sustainable fabrics isn’t easy and trying to sum up how we do it in a few sentences isn’t easy either. But basically we look for fabrics that come from renewable resources like hemp, organic cotton, silk, linen and wool. There are engineered fibres like modal and tencel which come from selectively harvested forests or bamboo rayon, which use chemicals in the processing of the plant but are still considered more eco-friendly than polyester which is a petroleum based fabric.

We consider the lifecycle of the garment. What happens to it when you are done with it? After you’ve passed it on to someone and then someone else, eventually it ends up in the landfill. Some municipalities are working on textile recycling programs but until that happens, textiles will remain a big problem in our landfills. So we ask, is the fabric biodegradable? Will it be recyclable? Will it last a long time?

We look for fabrics that have certifications like GOTS or BlueSign *

What is considered ethical manufacturing? Good question and not easily quantified. ‘Made Locally’ doesn’t necessarily mean it’s ethical and ‘Made in China’ doesn’t mean that it’s unethical. I know you want the quick, easy guide to buying mindfully but there’s just so much unknown until we have better regulations on labelling. So at NB, if we make it in Vancouver we visit the factories and know the workers and the owners. When we work in other countries we look for factories that have Fair Trade certifications or that support their local artisans. It’s not perfect but we need to start somewhere and improve from there.

Design

I don’t believe in trends. You can decide for yourself what makes you feel good and what suits your body and style. I make clothing that is contemporary so that it is relevant now but is classic enough that you will still love it years from now. Clothing should function for your lifestyle; are you needing to look professional in a boardroom, do you want to feel comfortable while sitting at a computer all day or running errands, do you need to rush from picking up the kids to a dinner party with no change in between and then be able to throw it all in the wash when you get home? I get it. I’m a single mom and a business owner. My clothes need to make my life easier. I also believe that your clothing can act as a doorway to yourself. You can get to know who you truly are by wearing the clothes that help you feel authentic. I design clothing that allows for YOU to shine, not to be adorned.

 

Listen more about our philosophy. Nicole spoke at Creative Mornings back in 2015.

https://youtu.be/mak8FqhnPKM

 

 

*The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain

The bluesign® system is the solution for a sustainable textile production. It eliminates harmful substances right from the beginning of the manufacturing process and sets and controls standards for an environmentally friendly and safe production.